Display Advertising

Display advertising emerged early in the evolution of the internet as simple banner ads that mimicked the look of traditional print display ads. Online publishers and electronic billboards can elevate display ads beyond static images by using animation and video. At this point, display ads have become pervasive throughout the internet and on mobile devices. …

Display Advertising Shows Huge Potential On Gaming Platforms Continue Reading»

Banner ads are eye-catching, usually image-centric advertisements featured at the top of a website, along the side, or the bottom. These ads have been in use since the 1990s, shortly after the internet became more mainstream and available for hobby and household use. Though they’re one of the most basic forms of internet marketing content, …

How To Make A Banner Ad That Will Actually Get Clicks Continue Reading»

Banner ads have been used for advertising online since the early 1990s. The earliest banner ads were basic, with some being little more than text on a background. When images were included, they were low-quality, as the ads needed to be able to load quickly. With today’s internet speeds and changes in consumer spending, as …

The Best Banner Ads Always Include This…. Continue Reading»

Banner ads have been a rudimentary form of internet advertising for decades now. And yet, they’re still a fantastic way for companies to advertise. These ads are meant to be placed on other websites to help draw traffic and raise awareness. Resources like Google Ads make it easy for businesses to use banner ads to …

What Is A Banner Ad And Do You Need Them Continue Reading»

The first banner ad appeared online in 1994. In the last 26 years, banner ads have been a standard promotional tool for advertisers, and some say they have fallen out of favor compared to more modern marketing formats. Those who disregard this ad format will often claim that web users aren’t as likely to click …

Are Banner Ads Worth The Bother Continue Reading»