Twitter Hopes To Woo Advertisers With Full-Screen Fleet Ads

By Darryl Ressen | June 14, 2021

As of June, select advertisers will test Twitter’s latest advertising product called Fleet ads. The ads build upon the Fleets product introduced to users in November 2020 in response to the popular Stories format on Instagram. Fleet ads offer advertisers a full-screen vertical format meant to integrate with and add value to Fleets content generated …

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Purchase Behavior Targeting Critical For Facebook Advertising

By Darryl Ressen | June 10, 2021

Success with social media marketing has long been measured in terms of user engagement. People viewed shares, comments, and likes on Facebook as proof that a brand was connecting with potential customers. Marketers leveraged the targeting tools within the Facebook advertising system to reach people from various demographics or locations or who had shown interest …

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Display Advertising Shows Huge Potential On Gaming Platforms

By Darryl Ressen | June 9, 2021

Display advertising emerged early in the evolution of the internet as simple banner ads that mimicked the look of traditional print display ads. Online publishers and electronic billboards can elevate display ads beyond static images by using animation and video. At this point, display ads have become pervasive throughout the internet and on mobile devices. …

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