Darryl Ressen

Twitter Hopes To Woo Advertisers With Full-Screen Fleet Ads

As of June, select advertisers will test Twitter’s latest advertising product called Fleet ads. The ads build upon the Fleets product introduced to users in November 2020 in response to the popular Stories format on Instagram. Fleet ads offer advertisers a full-screen vertical format meant to integrate with and add value to Fleets content generated …

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Purchase Behavior Targeting Critical For Facebook Advertising

Success with social media marketing has long been measured in terms of user engagement. People viewed shares, comments, and likes on Facebook as proof that a brand was connecting with potential customers. Marketers leveraged the targeting tools within the Facebook advertising system to reach people from various demographics or locations or who had shown interest …

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Display Advertising Shows Huge Potential On Gaming Platforms

Display advertising emerged early in the evolution of the internet as simple banner ads that mimicked the look of traditional print display ads. Online publishers and electronic billboards can elevate display ads beyond static images by using animation and video. At this point, display ads have become pervasive throughout the internet and on mobile devices. …

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Mainstream Media Tapping Into TikTok Content Creators

TikTok claimed the title of most downloaded application in 2020, and its momentum with users continues in 2021. Roughly 700 million global users consume content created by regular people, artists, and professional brand marketers. Short videos or “micro films” rule on TikTok where content creators currently have a chance to achieve viral popularity and attract …

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How To Make A Banner Ad That Will Actually Get Clicks

Banner ads are eye-catching, usually image-centric advertisements featured at the top of a website, along the side, or the bottom. These ads have been in use since the 1990s, shortly after the internet became more mainstream and available for hobby and household use. Though they’re one of the most basic forms of internet marketing content, …

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