Success with social media marketing has long been measured in terms of user engagement. People viewed shares, comments, and likes on Facebook as proof that a brand was connecting with potential customers. Marketers leveraged the targeting tools within the Facebook advertising system to reach people …
Purchase Behavior Targeting Critical For Facebook Advertising Continue To Read»
Display advertising emerged early in the evolution of the internet as simple banner ads that mimicked the look of traditional print display ads. Online publishers and electronic billboards can elevate display ads beyond static images by using animation and video. At this point, display ads …
Display Advertising Shows Huge Potential On Gaming Platforms Continue To Read»
TikTok claimed the title of most downloaded application in 2020, and its momentum with users continues in 2021. Roughly 700 million global users consume content created by regular people, artists, and professional brand marketers. Short videos or “micro films” rule on TikTok where content creators …
Mainstream Media Tapping Into TikTok Content Creators Continue To Read»
Banner ads have been used for advertising online since the early 1990s. The earliest banner ads were basic, with some being little more than text on a background. When images were included, they were low-quality, as the ads needed to be able to load quickly. …
Banner ads are eye-catching, usually, image-centric advertisements featured at the top of a website, along the side, or at the bottom. These ads have been in use since the 1990s, shortly after the internet became more mainstream and available for hobby and household use. Though …
How To Make A Banner Ad That Will Actually Get Clicks Continue To Read»
Banner ads have been a rudimentary form of internet advertising for decades now. And yet, they’re still a fantastic way for companies to advertise. These ads are meant to be placed on other websites to help draw traffic and raise awareness. Resources like Google Ads …
The first banner ad appeared online in 1994. In the last 26 years, banner ads have been a standard promotional tool for advertisers, and some say they have fallen out of favor compared to more modern marketing formats. Those who disregard this ad format will …
